Packaging function of the hottest export commoditi

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The packaging function and international influence of export commodities because there are few waste plastic recycling plants (II)

II. The international environmental factors affecting the packaging design of export commodities can be summarized as the following five aspects:

(I) political and legal factors

mainly refer to the requirements and regulations of the government of the target market country on commodity packaging. In order to protect the ecological environment in which the mechanical properties of ABS are greatly affected by temperature, cater to the consumer protectionism movement, or restrict imports, many countries take commodity packaging as a non-tariff measure to restrict imports, and have strict regulations on imported commodity packaging. Imported goods must comply with these complex regulations, otherwise they are not allowed to be imported or sold in their markets. For example, the United States has set up a packaging tax and banned the use of disposable plastic coffee cups and hamburger boxes. Some other countries have made similar provisions. In addition, the legal provisions on commodity packaging cover a wide range, from the prohibition of straw, hay, wood silk, newspapers as padding in some countries such as the United States, Japan, Canada, to the Arab countries' provisions that whether poultry and meat must be treated in accordance with the "Islamic slaughtering law" on food packaging must be understood in order to better adapt to it

in recent years, most of the world's large-scale packaging exhibitions put those packages that reflect environmental protection at the top of the exhibition hall, and took environmental protection as an important standard for the selection of excellent packaging. The reason is that consumers' growing awareness of environmental protection has been closely combined with their purchase decisions. It is reported that 75% of people in Britain are willing to buy recyclable packaging goods and 71% are willing to buy degradable packaging.) the survey results of 600 consumers in New York show that 25% of people stop buying products that are considered to pollute the environment. Therefore, export enterprises should strive to turn the challenges of environmental protection requirements into opportunities, actively run through the awareness of environmental protection in packaging design, create body materials with a strong ecological flavor, and effectively protect and beautify the environment, and give full play to the promotional role of packaging

at present, China's exports to the western market account for a large proportion. In the political and legal environment of modern western countries, the three trends that are most closely related to enterprise marketing management are: more legislation to manage enterprises, stricter law enforcement by government agencies, and the strength of public interest groups. In order to formulate an effective export packaging strategy and successfully implement it, we must have a full understanding of the relevant regulations and rules of the target market country, otherwise we cannot carry out marketing activities. If the competition in the market is compared to the competition on the court, then the business decision-makers and packaging designers of the enterprise should abide by the laws of the host country as athletes must abide by the competition rules, and compete for the "gold medal" within the scope permitted by the law, otherwise they will not be able to "play" or be sent off or be forced to withdraw from the "competition"

(II) cultural factors

the culture mentioned here refers to the traditional culture of a country, region or nation. People grow up and live in different social and cultural environments, and each has its own basic concepts and beliefs, such as customs, ethics, values, etc. This is formed imperceptibly, and constantly enriched and developed. It affects and restricts people's behavior, thinking and decision-making (including consumption behavior). The design decision of export packaging should be based on understanding and respecting local culture. Even in the time of innovation, it should not conflict with core beliefs and values

the content of culture is very extensive, but it can be summarized into seven main aspects:

1. Material culture. That is, the tools, knowledge, technology and methods used by people in the production process, as well as the products produced and the distribution and consumption mode of products. There are great differences in the material culture of various countries, which makes the needs and business customs of various countries show different characteristics. Enterprises should adapt to the needs of the material culture of the target market countries from the aspects of packaging materials, structure, size, printing and design quality

2. Education. There are great differences in the popularity of education among countries. For example, the literacy rate in the United States, Japan and other countries has reached more than 99%, while that in Ethiopia is only about 10%. This has a great impact on the expression of packaging information. We should make full use of the means of packaging color, pattern, shape, text description, texture, trademark design and so on to quickly convey the expected information to the target buyers, and we cannot ignore the education level of the target customers. For example, for the customer groups with low education level in the host country, we should pay attention to the use of graphic method to explain the product structure, use method and other contents, and for the design method of trademark, we should fully consider its knowledge level and understanding ability, so as to make it clear at a glance and hit the mark

3. language. In the whole process of international sales, the most important thing is to communicate with customers. In other words, the whole marketing process of export commodities is the process of information communication. Because it is inseparable from information communication to understand customers' needs, introduce products to customers (including in foreign supermarkets, export commodities introduce themselves through packaging), stimulate their purchase desire, mobilize them to buy products, and even improve products according to customers' opinions. The designers of export packaging should not only be proficient in the mother tongue of foreign target customers, but also master the language they are familiar with, so as to increase credibility and persuasion

4. Religion. Believers of different religions have different values, taboos and codes of conduct, resulting in different demand characteristics and consumption patterns. In terms of color, because yellow is the clothing color of rebellious Judas, it is regarded as an inferior color in Christian countries. In Japan, yellow is considered to be the color of sunlight. Since ancient times, the clothes worn by newborn babies should be yellow. Yellow is also considered as a safety color. Yellow is popular in children's hats, schoolbags and other supplies. In other chapters of this book, we will also deal with different preferences and taboos of different countries in terms of numbers, patterns, colors, etc

5. Aesthetic concept. Aesthetic concept is the aesthetic concept in a culture. Consumers in various countries have great differences in aesthetic concepts. Taking women's clothing as an example, Europeans prefer elegant and clear styles, while many developing countries prefer designs with diverse colors and complex patterns. Designers of sales packaging must understand the aesthetic differences between China and foreign target markets before they can launch excellent packaging design

6. Values. Values refer to people's evaluation standards and worship of things. People in different countries often have different views of bitterness and happiness, time, achievement, primary and secondary, risk and so on. Even people of different classes in the same country have different values. The results of a survey conducted by Wall Street on American standards reflect the role played by different values. The survey results show that American consumers can be divided into seven types: showing off their identity, safe and comfortable, superior, fashionable, traditional and conservative, easy-going and practical. Therefore, it is necessary for the decision-makers of packaging design to adjust appropriately according to the characteristics and changes of the values of the target customers, and actively cater to their purchase motivation

7. Social organization. Social organization, also known as social structure, is the way in which people have a relationship in a society. It determines the role people play in society and their rights and responsibilities. It is one of the foundations of human behavior. For example, the family size of most Eastern cultural traditions is larger than that of western "core families", and many consumer goods are purchased on a family basis, which requires different packaging sizes and quantities. In addition, with the increase of single and single parent families in the west, small packaging and one-time measurement packaging are increasing

(III) science and technology factors

first of all, due to the endless emergence of new scientific and technological achievements, the speed of product renewal in the international market has accelerated, and the functions of products are becoming increasingly automated, light, multipurpose and miniaturized; The shape and structure are simpler and more scientific and reasonable. This will fall more than the same period last year. It is required that the packaging design should adapt to the new commodity form and functional attributes. Secondly, the rapid development of science and technology has driven the upgrading of packaging materials, which has opened a broader world for the selectivity, protection and aesthetics of packaging materials. This requires the decision-makers of packaging to boldly adopt new packaging materials, break through the old frame and enhance the competitiveness of products according to local conditions, people and time. For example, Germany introduced a packaging cup made of starch as raw material to contain liquid, which consumers can chew. If discarded, this kind of cup is also very easy to decompose and disappear outdoors

source: the first wealth

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