Make the most of information flow to build the kin

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Build the auto industry kingdom with information flow

build lean manufacturing management in the auto industry with information

if you want to order a newly produced car, just place an order with the dealer of the auto manufacturer. The dealer will log in to the dealer management system of the manufacturer through the portal platform, enter the details of the order, and your requirements will enter the ERP system of the auto manufacturer to automatically generate the production plan, The system carries out the optimal sequencing according to the production plan, issues the logistics demand instruction, and arranges the team production. At the same time, the logistics department has arranged the transportation plan, so that the whole vehicle can be delivered immediately after leaving the production line. In this process, the dealer can also track the order through the DMS system at any time, understand the production status of the order, and inform you when it can be delivered. It won't be long before you can drive your favorite new car

this customized process is the full embodiment of lean manufacturing management. In the complex and changeable market environment, customer orientation is the survival magic weapon of automobile enterprises. Providing the products that customers really need is the ultimate dream and magic weapon of automobile enterprises. With the support of IT system, they can easily do this

lean manufacturing is not a new term. With the magical rise of Toyota in Japan in the 1960s, lean thinking has long been imitated and applied by countless manufacturing enterprises, and constantly improved and interpreted. Now, the combination with it system makes lean thinking break through the traditional concept of production and manufacturing, and lean automation is becoming a new driving force to change the competitive pattern of enterprises

it system runs through the whole process of automobile lean management. The system covers the whole process from receiving orders to delivering vehicles to end users, and is closely connected with dealer management system, supply chain management system, factory bottom management system, etc., forming an IT platform supporting lean management system. The whole platform integrates through EAI Architecture, information synchronization and resource sharing in various functional areas, so that the whole lean management system is reflected as information flow, which greatly improves the market's rapid response ability

the automobile lean concept runs through the entire automobile industry value chain, involving almost all links such as product design, material procurement, manufacturing, vehicle logistics, etc. Under the linked lean value chain, production should be customized to order, material management should be the lowest inventory, and vehicle transportation should be fast delivery. Without it technology, large-scale customization to order cannot be achieved

automobile manufacturing is the most complex manufacturing. It is not only a mass production mode, that is, hundreds of thousands of cars are produced every year, but also a personalized production mode, that is, every car is an order. In the era of planned production, MRP system once helped enterprises realize part of flexible production. However, with the complexity of the market situation and the changing needs of users, the weakness of traditional MRP system with too strong planning is undoubtedly exposed. Lean management needs more advanced IT system to realize real flexible production

the core function of lean management is to improve efficiency and reduce inventory. The application of IT system greatly improves the inventory turnover rate. The supply chain management system of automobile manufacturers is connected with ERP system, providing a web communication platform for suppliers. After the production system sends the material demand order, the supply chain management system sends the material supply information to the supplier. After receiving this information, the supplier can arrange the production plan in time and directly the production line of the automobile manufacturer within the specified time, so as to minimize the inventory of spare parts

survival pressure "heats up" the informatization of automobile enterprises

automobile enterprises have to embark on informatization projects because they have to face a fully competitive market. Although the informatization level of most domestic automobile enterprises is relatively low at present, both in ERP Construction and e-commerce application, which fully shows the emphasis on Informatization on the surface and the shortage of practical application ability, for automobile enterprises, the level of informatization management will have a significant impact on the operating efficiency of a large number of affiliated enterprises. In the automotive industry, which is already "supply chain and supply chain competition", informatization is also more important

in fact, informatization has become a necessary condition for the survival of some automotive enterprises, especially parts enterprises. Many vehicle enterprises have taken the realization of informatization as a prerequisite for the parts enterprises to join the supply chain, requiring the parts enterprises that supply them to go on informatization projects. Take Ford company as an example. If a parts enterprise wants to supply goods to it, its material supply system and delivery must meet Ford's standards, and it must transform its management system with an information system, from the purchase of raw materials, the arrangement of planning, the arrangement of production, and the transportation of products to the vehicle factory after completion. The whole supply chain must establish a complete system, otherwise it cannot supply goods. In addition, the survival pressure from the market also forces automobile enterprises to use information technology for innovation. With the sharp price reduction of automobiles this year, the parts enterprises have to give part of their profits to the whole vehicle manufacturers, and this cost will be apportioned layer by layer in the whole supply chain system, in which the apportionment of the whole vehicle manufacturers and key parts manufacturers will be relatively small, which also forces the enterprises in the whole industry chain to start using informatization for corresponding management innovation and product innovation

difficulties of informatization in the circulation field of automobile manufacturing enterprises

difficulties in the informatization construction in the circulation field of automobile enterprises mainly focus on the following three aspects:

first, the diversification of business models. Automobile sales channels are often converted in typical distribution modes such as multi brand distribution, 4S stores, franchised stores, etc. Therefore, when enterprises carry out channel information construction, they must put whether the information system is low-cost, low-risk, and quickly adapt to changes in an important position of decision-making

second, information collection. With the intensification of competition, the role of information has risen from supervision to decision-making, which puts forward high requirements for the speed and accuracy of information collection. Therefore, when using the system, manufacturers need to take into account the enthusiasm of dealers and the ease of use of the system

the third is the continuous change of management mode. With the rise of the trend of automobile price reduction, the profit of the whole vehicle is getting thinner and thinner. The sales and maintenance services of accessories are gradually valued by enterprises and become a new profit growth point. Creating profits in the whole value chain has become an important means for enterprises to survive

informatization has become a necessary condition for many automobile enterprises to survive.

from the perspective of informatization application of automobile enterprises, the pace of informatization has not been delayed because of the market downturn. Many enterprises continue to maintain tens of millions of yuan of informatization investment every year, and introduce a full range of products including Oracle ERP, CRM, SCM, etc; Fully apply the r/3 system of sap; And further comprehensively upgraded its sap system. In the domestic auto market this year, various investments have not slowed down, and these investments are also driving the information construction. In terms of automobile sales, many automobile manufacturers are strengthening the integration of the distribution of sales terminals, which requires the comprehensive follow-up of information construction; In automobile manufacturing enterprises, Nanjing Ford, which is in preparation, has decided to use QAD system for information construction. The experimental results can be queried and printed (Li displacement is currently formulating relevant project implementation plans, and SAIC has immediately established an information department after the acquisition of Ssangyong, South Korea, to start information construction; in terms of auto parts, Johnson Controls and other well-known foreign enterprises have not stopped their investment in China, and continue to increase investment. These parts enterprises have built their sweat resistance and water durability as an infrastructure.

automobile enterprises continue to increase investment, which also proves that they have good expectations for the future of the domestic automobile market. In the view of many auto manufacturers, the auto market has been growing at a fixed proportion in recent years. Even this year, when the auto market is depressed, its growth rate is roughly the same as that of previous years. They prefer to regard the changes in the market this year as "a rational return". With the cancellation of import vehicle licenses and the further reduction of tariffs, there is still much room for growth in the domestic automobile market. Although the huge profits in the automotive industry will gradually disappear, it is still a growing market, and this expectation supports all investments, supporting the production costs of spare parts enterprises, host enterprises and whole enterprises. Obviously, the investment strategies of these auto giants affect the informatization construction of the auto industry this year. Predictably, it will also determine to a large extent how much the domestic automotive information market has changed. In the automotive industry, which is already "supply chain and supply competition", most automotive enterprises have to embark on informatization projects in order to win the competition

information is a strategic asset

the environment and R & D confusion faced by modern automobile manufacturing enterprises is that the product life cycle is too short, the delivery time has become the main competitive factor, personalized customization is increasing, the demand for multiple varieties and small batch production is increasing, and they are facing great competition in the big market. The informatization of automobile industry is to take modern information technology as the core and make full use of various high and new technologies to arm the traditional automobile industry. Its process involves the transformation and adjustment of the product market positioning, product design, manufacturing, supply and marketing, management, maintenance, service, application and other links of the automobile industry, so as to meet the T, Q, C, s, e and other requirements of the automobile industry under the new economic environment. Ford Motor Company put forward the slogan of "information is strategic assets", and did not hesitate to spend a lot of money to establish a global information system, with more than 4000 world-wide dedicated telecommunications lines. The information system connects seven design centers located in different countries to form a "Ford global design office". On the one hand, it shares design information, and at the same time, it is used to guide manufacturing, management, marketing and other links. Ford's 2000-c3p plan, that is, the combination of CAD, CAE, cam and PIM, emphasizes the use of a single core system and product data model, and requires global integration. Whether its designers, technicians or suppliers can get the required data at any time and anywhere, and the working group can work in parallel in a certain form. Relying on the concept and means of informatization, foreign automobile enterprises have carried out fruitful work in "product evolution", "process evolution" and "ecological environment evolution", which has greatly enhanced the core competitiveness of enterprises

informatization has become the focus to improve decision-making ability

the data related to the daily operation of automobile enterprises increases by 2-3 times every year, and the decisions and forecasts made by managers double every year. Most enterprises miss opportunities because they are not fast enough to make decisions. For more and more work, without the support of information system, enterprises obviously cannot meet the needs of rapid development. This is more obvious in the face of a sharp decline in market growth. For the senior management of automobile enterprises, to make decisions, they need to know some specific situations and data. For example, if an enterprise wants to adjust its marketing strategy, it needs to know where its products are sold, which products sell best, and when, where, and through which channels. Lack of data makes it difficult to support strategic planning and production prediction;

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